I believe in delivering and building meaningful experiences for todays consumers. As a creative-technologist i thought it would be meaningful to create a simple framework to bring together my thought process in one simple frame.

so here is what I believe in:

Couple of important elements to this frame:

Fundamentally – idea and technology need to work together for a meaningful experience. Technology is as important as the idea.

Data acts as a bridge between Science and Art of story telling. Data is the glue that binds marketing objectives and story telling channels.

Always Design for Humans – think about Human senses, Natural communication and Human ecosystem in mind when thinking of designing the experiences. If we design for humans as a philosophy, most likely than not we would be able to create/achieve Empathetic natural experiences as an outcome.