Creative technology is key for connecting the next billion | Business Insider India
As humans we use our sense of sight, hearing, smell or touch to experience the world. With the democratization of technology, brands are realizing that a unique experience is the key to business success and growth. In order to have an emotional connect, loyalty and complete engagement, brands must create multi-sensory experiences. — Read on…
How does one go about setting up an innovation lab?
Time to look beyond screens
There is a widespread view that technology needs to integrate seamlessly into natural human environment. It needs to augment and enhance our everyday experiences, which are very organic in nature. Usage of Screens should not be-all end-all for all digital experiences.