Creative technology is key for connecting the next billion | Business Insider India
As humans we use our sense of sight, hearing, smell or touch to experience the world. With the democratization of technology, brands are realizing that a unique experience is the key to business success and growth. In order to have an emotional connect, loyalty and complete engagement, brands must create multi-sensory experiences. — Read on…
Time to look beyond screens
There is a widespread view that technology needs to integrate seamlessly into natural human environment. It needs to augment and enhance our everyday experiences, which are very organic in nature. Usage of Screens should not be-all end-all for all digital experiences.
Experiences | Tools n Methods for creative technologist
How do you build experiences? Is the architecture any different? is the mindset different? how do you prototype and build out new age experiences.
macro trends | technologies impact on marketing – consumer, brand and agency space
recently, Ruchir Pande and I delivered this prez at MICA.
cave walls to facebook walls, why share?
When you have focus problems and need continuous distractions as a means to focus back on your mainstream work – you end up answering a lot of questions for yourself. Let’s say that I am able to do that for myself. I have always asked myself a question – why would anyone have the need…